microsoft surface device engagement program

The brief
Microsoft Surface is a small device, but a giant brand. They briefed us to design, build and manage a national event roadshow to showcase Surface in small venues, including direct to customers. The challenge was two-fold – to create an engaging hands-on experience, and to manage the risks that occur in non-event spaces.

Our creative response
Our team rose to the challenge, creating a custom set of modular kits, ranging from 9sqm to 75sqm. Sleek, compact and powerful, the design of the kits mirrors the signature Surface aesthetic. The kits can be easily re-configured for each event, allowing new assets to be incorporated. They can also be quickly disassembled, making shipping, handling and storage a breeze.

The result
Over the past 20 months, we’ve helped Microsoft Surface run over 100 engagement events across Australia, reaching more than 20,000 new prospects. We have 3 comprehensive event kits stored in VIC, NSW and WA, which we can ship and install at short notice. When it comes to anticipating client’s needs, we’re always one step ahead.

Our role within the project
•  Reimagining global brand guidelines
•  Creative concept design and development
•  Graphic direction and print production

•  Comprehensive project management
•  Complete logistics and transport coordination
•  Set-up, pack-down and storage