The brief
Microsoft Surface is a small device, but a giant brand. They briefed us to design, build and manage a national event roadshow to showcase Surface in small venues, including direct to customers. The challenge was two-fold – to create an engaging hands-on experience, and to manage the risks that occur in non-event spaces.

Our creative response
Our team rose to the challenge, creating a custom set of modular kits, ranging from 9sqm to 75sqm. Sleek, compact and powerful, the design of the kits mirrors the signature Surface aesthetic. The kits can be easily re-configured for each event, allowing new assets to be incorporated. They can also be quickly disassembled, making shipping, handling and storage a breeze.

The result
Over the past 20 months, we’ve helped Microsoft Surface run over 100 engagement events across Australia, reaching more than 20,000 new prospects. We have 3 comprehensive event kits stored in VIC, NSW and WA, which we can ship and install at short notice. When it comes to anticipating client’s needs, we’re always one step ahead.