The brief
Kal Tire’s primary objective at AIMEX was to get eyes on their brand, which was gaining traction in Australia. They briefed us to create an inviting space to engage with visitors, including rooms to display their diverse service offers, plus a dedicated conference zone.

Our creative response
Our innovative and jaw-dropping design took full advantage of the 72sqm space. We built an inviting island stand, with products and service demonstrations along the perimeter. The design was inspired by the Kal Tire logo, with curved edges shaping the meeting room structures. The brand’s signature bright orange palette provided a point of impact within the hall, along with a back-lit suspended ceiling structure.

The result
With over 200 international exhibitors from 19 countries, plus 4,900 visitors, there were plenty of eyes on Kal Tire. The event resulted in several new sales and increased brand awareness in the target market. Since the show, Kal Tire has become a well-known name in Australian mining.

Our role within the project
•  Creative exploration and space planning
•  Drawings and material selection
•  Graphic direction and print production